PubMatic, Inc.
Industry Group: Software & Services
Country/Region: United States of America
Identifier: NAS:PUBM
PubMatic is one of the leading supply-side platform providers in the digital advertising technology market. These platforms help publishers, which supply digital ad inventory, better manage their inventory, selling a high percentage of their inventory (increase the ad fill rate) and maximizing revenue per ad sold (optimize yield). PubMatic generates revenue mainly via taking a piece of the ad sales that it enables. Buyers on the platform include intermediary buyers, such as demand-side platforms, or advertisers and ad agencies directly. Given the growth in overall digital advertising, more publishers and advertisers are adopting programmatic (or automated) buying and selling, driving the firm’s success in attracting more inventory.
ESG Risk Rating
Ranking
Industry Group (1st = lowest risk)
Software & Services 670 out of 962
Universe
Global Universe 6969 out of 15104
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Industry Comparison
| Company | ESG Risk Rating | Industry Rank |
|---|---|---|
| Auction Technology Group Plc |
18.4
Low
|
263 out of 962 |
| Liquidity Services, Inc. |
19.7
Low
|
347 out of 962 |
| MediaAlpha, Inc. |
21
Medium
|
419 out of 962 |
| PubMatic, Inc. |
24.3
Medium
|
670 out of 962 |
| EverQuote, Inc. |
26.8
Medium
|
841 out of 962 |
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