PubMatic, Inc.
Industry Group: Software & Services
Country/Region: United States of America
Identifier: NAS:PUBM
PubMatic is one of the leading supply-side platform providers in the digital advertising technology market. These platforms help publishers, which supply digital ad inventory, better manage their inventory, selling a high percentage of their inventory (increase the ad fill rate) and maximizing revenue per ad sold (optimize yield). PubMatic generates revenue mainly via taking a piece of the ad sales that it enables. Buyers on the platform include intermediary buyers, such as demand-side platforms, or advertisers and ad agencies directly. Given the growth in overall digital advertising, more publishers and advertisers are adopting programmatic (or automated) buying and selling, driving the firm’s success in attracting more inventory.
ESG Risk Rating
Ranking
Industry Group (1st = lowest risk)
Software & Services 672 out of 962
Universe
Global Universe 7093 out of 15080
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Industry Comparison
| Company | ESG Risk Rating | Industry Rank |
|---|---|---|
| Auction Technology Group Plc |
18.4
Low
|
259 out of 962 |
| Soop Co., Ltd. |
20.8
Medium
|
405 out of 962 |
| Megaport Ltd. |
24
Medium
|
652 out of 962 |
| PubMatic, Inc. |
24.3
Medium
|
672 out of 962 |
| LendingTree, Inc. |
29.1
Medium
|
915 out of 962 |
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