Jiumaojiu International Holdings Ltd.
Industry Group: Consumer Services
Country/Region: China
Identifier: HKG:9922
Jiumaojiu International is a Chinese multibrand restaurant operator. The firm generates most of its revenue from Tai Er, a restaurant chain that is known for its sauerkraut fish (steamed fish smothered in pickled cabbage). Established in 2015, Tai Er is immensely popular, with over 600 outlets in China at the end of 2024 and is frequented particularly by the post-1990s generation.Other key concepts include the namesake brand Jiu Mao Jiu (71 units) and Song Hotpot (80 outlets). The company's portfolio also features other brands such as Lai Mei Li (Chinese grilled fish) and Shanwaimian (Guizhou Hotpot). A large majority of Jiumaojiu's restaurants are company-owned, though the company is currently piloting a franchising business model.
ESG Risk Rating
Ranking
Industry Group (1st = lowest risk)
Consumer Services 310 out of 473
Universe
Global Universe 10133 out of 15120
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Industry Comparison
| Company | ESG Risk Rating | Industry Rank |
|---|---|---|
| MK Restaurant Group PCL |
26.7
Medium
|
252 out of 473 |
| Dine Brands Global, Inc. |
29.3
Medium
|
306 out of 473 |
| Jiumaojiu International Holdings Ltd. |
29.5
Medium
|
310 out of 473 |
| AlAmar Foods Co. |
34.9
High
|
439 out of 473 |
| Kappa Create Co., Ltd. |
38
High
|
466 out of 473 |
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Controversy Rating
Highest Controversy level that has impacted Jiumaojiu International Holdings Ltd.'s ESG Risk Rating in the last three years
Highest Controversy Level
Contributing Events
Highest Controversy Events Locations
